Co-Founder · Builder · Mentor

Jeff Freeman Jr.

Co-founder of Mfused. The largest minority-owned, private cannabis company in the country. Self-funded. $500M+ in retail sales across five states. Architect of something that lasts.

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$500M+

Retail sales across five states

Years building, self-funded

States: WA, AZ, NY, MD, MO

1st

First high-CBD vape cartridge on the market

Photo — May 2026

@builtbyfreeman

About

The Builder.

I co-founded Mfused in 2012. Today it's the largest minority-owned, private cannabis company in the country — over $500M in retail sales across five states, built without a dollar of outside funding. We created the first high-CBD vape cartridge on the market. Cannabis Top 40 Under 40. University of Washington. I'm not here to be the face of an industry. I'm here to build something that outlasts the moment. Father. Mentor. Visionary architect.And I'm still in the middle of building.

What I'm Building

Mfused: Scaling the Machine

Fifteen years in. Five states. Still growing, still self-funded. The infrastructure we're building now is designed to outlast the moment.

@builtbyfreeman

Documenting the build publicly. The work, the thinking, the process. Not the highlight reel. For the entrepreneurs who need to see what it actually looks like.

The Platform for Builders

A community for motivated operators who are building real things. Not chasing the image of success. Tools, frameworks, and direct access to people who've actually done it. No gatekeeping.

The Company

Mfused

Largest minority-owned, private cannabis company in the country

Founded in 2012 and built entirely without outside investment. Every dollar earned came from customers. No venture capital. No institutional funding. No shortcuts. What exists today is the result of 15 years of operators who refused to wait for permission.

Super Fog, Mfused's flagship brand, is anchored by the Jefé. The proprietary vaporizer device that set the standard for cannabis vaping in the Pacific Northwest and continues to lead in every market Mfused enters.

Visit Mfused.com →

2012

Founded, self-funded from day one

States: WA, AZ, NY, MD, MO

73%

Super Fog brand market share in Arizona

Outside investment, ever

“

I'm not in the business of waiting for someone to validate the work. You either build the thing or you don't. The market will tell you if it's real.

Jeff Freeman Jr., The Boss Podcast

Press & Recognition

Cannabis Top 40 Under 40

Honoree

High Times

Featured

Marijuana Venture

Featured

WWU Cannabis Career Summit

Speaker

Speaking

The Right Rooms.

I speak on what I've actually done. Building in regulated industries, what it takes to operate credibly on both sides of a market, and what minority entrepreneurship looks like when you're not waiting for permission.

Building Self-Funded in Regulated Industries

What it takes to scale without outside capital in markets that don't want you to succeed.

Minority Entrepreneurship & Long-Game Thinking

The operator’s perspective on building over 15 years when the sprint culture doesn’t apply.

Cannabis Industry: Legacy to Corporate Infrastructure

Operating on both sides of the market. Why that position is rare and why it matters.

Inquire

Book Jeff for Your Event

Available for conferences, panels, keynotes, and select media appearances. For the right rooms. Not every room.

Submit an Inquiry

The Signal

No Noise. Just the Build.

What I'm working on, what I'm learning, and what actually moves the needle. Straight to your inbox. No fluff.

Contact

Let's Talk.

This form is for speaking requests, press and media inquiries, and partnership conversations. If it's the right opportunity, David will be in touch.